This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. This means making changes from time to time by either adding new policies, such as the endangered species policy, or updating existing policies, such as the Display URL policy. The Search-based Keyword Tool helps you locate missed opportunities for advertising campaigns.Īs many of you know, we're constantly evaluating our AdWords program policies to keep them current and effective. Announcing the Search-based Keyword ToolĪnother tool we released this year.This new feature gave advertisers better control over their advertising on the content network.Ī fun post looking at how you could use Google Trends to plan your campaigns around seasonal traffic patterns. Use keywords and placements together on the content network.The new features addressed some of the top requests for Website Optimizer. Tie: New ways to look at Search & Content Network statistics and Separate metrics for Google and search partners now availableīoth these posts announced improvements to AdWords reporting that had been heavily requested by advertisers.Like the keyword tool, Insights for Search is another useful tool for your business. The keyword tool updates definitely fit in with this theme. Keyword tool updated with search volumeĪ theme for this year's top posts is providing our advertisers with more information to make their advertising decisions.We liked this post as it showed off a new tool that helps you broaden your advertising campaigns easily. This post explained the new changes in detail. This year, we made two big changes to how we calculate Quality Score and rank ads. There was a ton of interest in the tool, and the post announcing it was the most read post here on Inside AdWords for the whole year.
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